How did the idea of the ISHU scarf come about? He’s hopeful of Bollywood embracing it with as much love. As for celeb reactions to it, Saif - who aims to bring the concept to India this August - says: “Most people are blown away”. In his first interview to Indian media, the 28-year-old, who lived in India for five years and studied at GD Goenka school in New Delhi, gets talking about his creation. (Clockwise) Before-and-after snapshots of American socialite Paris Hilton, German footballer Jérôme Boateng, Swedish DJ Sebastian Ingrosso and singers Nick Jonas flaunting the ISHU scarves. So, it comes as no surprise that his clientele - within six months since launch - includes global names like actors Cameron Diaz, Nina Dobrev, singers Nick and Joe Jonas, socialite Paris Hilton and German footballer Jérôme Boateng.

His aim: to bring privacy back! The ISHU scarf - a chic accessory that’s for both men and women, and can be styled in different ways. Meet Saif Siddiqui, the creator of the anti-flash ISHU scarf that allows the wearer to disrupt flash photography. Wait, what? Is that possible? Yes, his anti-flash range of scarves and more blackens a photo of the person wearing it, when clicked using flash. Meet the Dutch man of Indian origin, the creator of the ISHU scarf that allows the wearer to disrupt flash photography. Call him godsend or an ambitious man with a mission “to bring privacy back”, Saif Siddiqui has come up with what is being hailed as a modern-day invisibility cloak. What’s the one thing that all celebs pray to God for? Privacy! Especially in the time of constant social media glare.

Anti paparazzi scarf